LATEST
L
Levi's ropes in Deepika Padukone as Global Brand Ambassador
Denim brand Levi's has roped in Bollywood actor Deepika Padukone as its global brand ambassador. Padukone will be seen spearheading the new campaign focused on an all-new range of fashion fits from Levi’s, the company said in a statement.
“Authenticity, Originality, and Honesty are values that the brand has been built on and are values I identify with the most! For those unaware, I have always been a jeans and t-shirt kind of girl. The right pair of jeans not only make me feel comfortable but also confident! I am absolutely honoured and delighted to be associating with one of the world’s most iconic brands-Levi’s,” Padukone said.
For Levi’s, this year will be about statement-making shapes like high-rises, on-trend loose fits, and the runway returning wide-leg bottoms.
Featuring its Water
“We are absolutely thrilled, Deepika’s personality shines through a balance of being bold, authentic, true, and uncompromising that perfectly fits with our brand values. She is not only a style icon but also an inspiration to the youth and women globally. With her on-board, we are confident of strengthening the brand further especially when we are strongly focusing on leading the women’s category,” said Sanjeev Mohanty, Managing Director- South Asia & MENA at Levi’s.